Apple and Samsung Lost Market Share as Global Smartphone Sales Fell in Q3

Apple and Samsung lost market share to competing brands as,

overall global smartphone sales fell 8% from a year earlier to their lowest Q3 levels in a decade.

The decline comes amid a slow economic recovery affecting,

consumer demand, though a long string of year-over-year sales declines is expected to be broken in Q4,

thanks in part to sales of the iPhone 15, research firm Counterpoint said.

Brands outside of the top five saw an increase in market share in the third quarter compared to recent years,

which Counterpoint said is indicative of "the shifting dynamics and opportunities in the global smartphone market.

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