“Man’s best friend”, with a population of 5 million and an estimated 5 % of all Lebanese households owning one, dogs are undisputed in their claim to the title of man’s best friend. The truth is, it’s these things and much more. Put simply, it is the qualities of a dog that endeared them to us so much.
And it is for this exact same reason that we chose NGM Blocks the Border Collie to be the face of our new advertising campaign.
Loyalty, friendliness, enthusiasm, faithfulness and a willingness to go the extra mile. These features and more are why people love their dogs, but they also all represent feedback about how at NGM we are seen by our customers.
These qualities that characterize Jabal also mirror NGM Blocks as a business. In every aspect of our business, from our industry-leading customer service, to our extensive domestic and commercial product range, we do our utmost to ensure that quality is at the heart of everything we do.
After years of service, our customers know that we will go the extra mile to get the job done, and we have no intention of stopping now.
That is why Jabal stands so tall and proud in our campaign.